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The launch of Pigeon has resulted in one of the best shakeups of Google’s local and local organic results so far. This update was given by its moniker by Search Engine Land, an industry publication that received direct intelligence from Google about Pigeon’s intention.
Pigeon is designed to tie Google’s local search algorithm closer to its web algorithm and to improve ranking parameters based on distance and location. The local SEO community reported daily changes to local rankings and organic sites for weeks after the Pigeon was launched, including the widespread replacement of the older 7-pack style of local results with packages with only 3 listings.
Hallmarks of Pigeon:
Let’s take a look at some of the key changes that occurred as part of the Pigeon Update:
One of Google’s declared purposes for updating Pigeon was to connect its local algorithm more deeply to its traditional web algorithm to make the most of the hundreds of ranking signals that enter the web algorithm. These new links with the web algorithm further emphasized the need for local businesses to have a strong organic Web presence to compete for local rankings.
At the same time, Pigeon was planned as presenting improvements in Google’s ability to calculate the distance and location of a local business. In many cases, it seemed that the search radius had been reduced, favoring companies that were closer to the physical location of the researcher. For example, when searching for a query such as “pizza San Francisco,” a user in the North Beach area of San Francisco would receive narrow local results for that neighborhood instead of results from across the city.
With the boundaries of the map redesigned to a narrower radius (as part of the Pigeon upgrade or as a result of a concurrent A / B test) post-pigeon, many businesses suddenly found themselves out of the packages in which they were previously classified. Fast forward for several years and Google has become extraordinarily adept at guessing metrics, such as the distance between a searcher and a business, and Pigeon can be seen more clearly as a step down this path.
One of Pigeon’s most notable results was the loss of local results from 7 packages (Google sets of 7 local business listings that were commonly displayed when a search engine query had a local intent, such as “Chicago pizza” or “lawyer in Denver.”) Over time, Google has steadily decreased the number of local business listings it displays on its local results packages, initially starting with 10 listings and in 2015 switching to only 3 listings per package in almost all cases. Pigeon released a year before the mass change to 3 packets and can be seen in retrospect as a step towards the full adoption of these reduced packages. This reduction in packet size has left many companies out of local results, fighting like never before for local visibility.
Large As with many Google updates, the Pigeon update appeared to result in a temporary increase in spam mailing lists, emphasizing the critical weaknesses of the local algorithm, as well as the need for the public to voluntarily report violations of the guidelines Of Google. Local packages with names of companies with spam increased, pushing the businesses compatible with package guidelines.
The pigeon-proof of your web presence
Pigeon represents a challenge for local entrepreneurs, rather than primarily penalizing bad practices, redefining Google’s position on relevancy, taking into account some factors on which companies have little or no control.
For example, a company can not control the radius that Google draws around the point of a searcher to produce results from local packages. Even if a restaurant on the west side of a city offers the best restaurants, you might not be lucky in terms of package ranking or the local region will strengthen its authority as a resource for a reduced search radius. The emphasis on basic SEO site – Competing in the 3 pack environment depends on getting everything right on a basic local SEO checklist. Actions to be undertaken include improving the accuracy and breadth of your citations, removing duplicate listings, gaining favorable reviews, and many more fundamental tasks. Large brands should pay particular attention to these fundamental principles; with the neglect of proper execution, could be retained in the local rankings by its hundreds or thousands of sites. Spam report – When Google cannot policing its own local results, you can lend a hand. First, make sure you know the Google guidelines for the letter, and then take steps to level the playing field for all local businesses by reporting any violations found. Google may not always act on your reports, but it’s worth a try, especially if destroying a spammer can free up a higher site for your business. Of course, never report a business just because it is owned by a competitor. Just report the lists that are violating Google’s guidelines
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Did you know recent research reports state that marketers are investing heavily in visual content? Here we have listed the detailed analysis of the above fact.
– 74% of marketers use visual assets in their social media marketing.
– 93% of senior marketers say photography is either important or critical to their overall marketing strategies.
– Video will account for 80% of all internet traffic by 2019
With all the above statistical data in hand, are you thinking how to create visual content and use it to catch your audience’s attention? For those who are wondering how to produce effective visual content that garners more audience, here is a list of tips that your marketing team should give a try.
Use a Visual
It might be an obvious tip, but your team should make sure that it is communicating visually across platforms. When applying visual-first approach across all your digital channels, your customer engagement increases across the broad. When your SEO web design in Albuquerque redesigns your website to put photos and videos in the spotlight, it leads to 23% increase in time spent on the home page, and a 2.4% increase in users clicking to watch a video or view a photo gallery.
Begin your visual content with an irresistible idea to make sure that the content stands out. Once you have come up with a creative idea, stay true to the simple, quirky concept to create a video that racks up more impressions and engagements.
Maintain consistent visual identity by building effective brand guidelines, photography style, key photo characteristics and more. Also make sure that your designers, marketers, and videographers stay on the same line about brand guidelines to ensure that our audience has a coherent, familiar experience with your content.
Video content is capturing everyone’s attention in social media platform, and there is no denial! So, get started with a video to inspire your audience with what is going on around your business.
Guess, what is the hot topic for marketers on the social media platform? Yes, you are right. Live videos! Live vides are setting various social media platforms on fire as it is encouraging viewers to join in and catch their attention while an event is unfolding.
It also provides your audience with something that they otherwise couldn’t experience or even think of! As the leading web design company in Albuquerque, we believe that it’s going to be the next big thing as people have the chance to watch live and ask questions in real time.
Experimenting 360-degree video, sourcing user-generated content, engaging with graphics and infographics are the other ways to boost your content marketing