Catalogues are a popular promotional tool because businesses use catalogues to show their products, sales and services but for many firms catalogue marketing is a pertinent sales initiative and in our digital age catalogues still provide an effective way to present information to clients when they are offline. Offline marketing has many merits such as being an opportunity to communicate with their target audience when they are not utilising their computers and it is a known fact that people trust offline advertising more than online marketing and even leading technology companies invest millions of dollars annually in offline marketing tactics.
Catalogues offer a convenient format to present the branded information in a visually appealing way; they are helpful in enhancing other print initiatives like flyers and postcards; catalogues have a longer life span than other forms of print marketing and a well-designed catalogue will be retained by both customers and prospective customers. The person needs to design the catalogue to suit the target market because an excellent catalogue begins with a clear goal and concept, the best catalogue is highly targeted to the specific audience and the business owner will deliver a catalogue that the clients will find both informative and enjoyable to read. The business owner needs to create buyer interest with eye-catching and well branded graphic design and showcase the products and services that are useful, popular and valuable and the business owner can add value to the catalogue using QR codes and advertise their local channels. The person can extra additional insights into the target market with feedback forms and surveys and the business owner needs to comprehend their target market, who they are, what they buy, when they buy and where they buy from and by gathering such information the person can boost sales by having a well-designed catalogue.
The firm owner needs to be strategic in choosing the right products to promote by making the most popular sellers highly visible and the catalogue has to be strategically designed to show the products that the target market is most likely to buy and the business owner needs to carefully review what products or data is best to feature on the first page, cover and back cover. The business owner needs to make every post a winner by considering the layout, feature lists, image size, pricing and other information from the buyer’s perspective and also fine tune the layout to ensure a catalogue design that changes interests into sales.
The business owner has to make for special concern by focusing more attention on primary items and the catalogue may be used to create special interest around one or two unique products or special offers.